The Making of Salvage City at EDC Las Vegas

For the launch of Gatorade in a can, we crafted an urban-centric advertising campaign that shifts focus from traditional sports to the vibrant energy of city life. Through dynamic, gritty visuals and a compelling narrative, we followed a skater navigating the city streets, with each movement synchronized to the exhilarating splash of Gatorade. The campaign captures the essence of urban vitality, emphasizing the refreshing power of Gatorade amidst the hustle and rhythm of metropolitan life.