[Click the logo to view content]

for Plnktn, Me and my team launched a Netflix-style launch show on social, turning the product story into must-see content. The rollout spanned 510 Etos Convenience stores with five new products, and inventory sold out in the first three weeks…proof the launch earned exactly the attention it needed.

Creative/Video Director: Hidde Rasenberg
Videographer: Olec Jaeger
Edit: Wian Ruard
Colorgrade: Jay Golder