"Feel the power of algae." In contradiction to all the information that is spread out on their previous content, we developed a fresh silent style through a social ad campaign, emphasizing the power of nature and algae to the audience.

With this campaign, we tried to create awareness that hundreds of fish are needed for a handful of regular omega-3 supplements, whereas plnktn. only uses the real power of algae. And that, you can feel.

Concept & Creative: Hidde Rasenberg