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Plnktn's 'Show Don't Tell' Campaign

Plnktn's 'Show Don't Tell' Campaign

Plnktn's 'Show Don't Tell' Campaign

Client

Plnktn

Year

2023

Category

Social Campaign

Role

Creative Strategist

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"Feel the power of algae." In contradiction to all the information that is spread out on their previous content, we developed a fresh silent style through a social ad campaign, emphasizing the power of nature and algae to the audience.

With this campaign, we tried to create awareness that hundreds of fish are needed for a handful of regular omega-3 supplements, whereas plnktn. only uses the real power of algae. And that, you can feel.

Concept & Creative: Hidde Rasenberg

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